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About Us

Jackanory is a fun-filled kids store for parents, by parents. We believe that children’s products and baby gear should be beautiful, fun and stand the test of time. The products at Jackanory have been chosen with care and with the hope that they will be passed along from sibling to sibling, cousins and friends.

Sustainability is one of our core values at Jackanory, and we strive to do our bit to leave a better planet for our children. We encourage circular fashion, and have our own Preloved collection in store. We use recyclable and biodegradable packaging, and reuse where possible. Furthermore, many of our brands practice ethical manufacturing, use sustainable materials and place sustainability at their core.



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