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Brand Spotlight: Pretty Bowtique's Samantha Stuart

Clare Tully

Posted on July 10 2019

Brand Spotlight: Pretty Bowtique's Samantha Stuart
Pretty Bowtique is the most exciting bow brand on the Irish market right now. Handmade in Tipperary, Pretty Bowtique is the creation of the incrediby talented Samantha Stuart. We are thrilled to have Samantha take part in our Brand Spotlight series, and to tell us more about her gorgeous brand.

Tell us about your brand

Hi, I am Samantha the designer and maker behind Pretty Bowtique. Pretty Bowtique is a beautiful Irish handcrafted hair accessories business for children. 

My products are suitable for any age and many occasions. My range includes hairclips fitted to a super grip clip, the softest nylon headbands, suitable for newborn and up. The stretchy consistency of the nylon bands makes them suitable for all ages. A unique collection of hair bows, a luxurious range of flower hairbands used for first baby shoots, christening, weddings and special occasions. A handstitched exclusive collection of christening headbands found only at Pretty Bowtique, with plenty of pieces to choose from. Lately my wedding collection is growing and I love making these pieces.

Pretty Bowtique’s collection of children’s hair accessories have been tried and tested by many customers to ensure that I bring you only the softest and safest collection, all carefully designed and handmade with love for your little treasure.

What inspired you to start your own brand?

As a mum of three kids, Abigail, Alex and Aoibhinn, my love for making hair accessories started with them. In February 2017, when myself and my eldest daughter Abigail started making bows, it soon grew into something more than just a hobby. Many people starting asking about my fab designs and one order lead to another.

I wanted to be at home with my kids and the flexibility of having my own business allows me to be there for them and drop everything when I need to. 

I’m not shy to the making industry, growing up I always had my hand at something, either painting a picture (as I did for many years and even have paintings in Australia), sewing ( I’ve made many dresses for my daughters, including their christening gown from my communion dress) to painting Christmas windows and making wedding invitations. My weekly love is crafting with my kids, a lot that you can see on my Instagram stories. I absolutely love to create something beautiful. This will never stop.

When I started Pretty Bowtique I wanted to create a brand like no other, the handmade attention to detail and design is at its highest. When it comes to hair accessories you will only find the best at Pretty Bowtique. I have searched the world for the best and safest materials and fabrics to bring you only the best products and a Pretty Bowtique collection that is unique in its own way. My collection is all handcrafted by me, in my home studio, from raw material to finished product.

As a mum and small business owner, how do you balance work life and home life?

Having your own business is everything and more i always wanted. I love what I do and my passion for making is always there. It is not like work to me it's a hobby that has now become my Job. 

But as a mum of three it comes with its challanges. I am the maker, designer. Administrator, social media coordinator and everything behind a small business. It's just me behind Pretty Bowtique. While juggling three kids and a home. I balance my day by working while they are at school and night time. Some times more than others depends on orders and time of year. But to be honest I'm almost always there, as I love designing new pieces. 

Having your own business is demanding, your never off duty or off your phone. But my love and passion keeps me going. 

Tell us what's next for your brand

I have so much I want to do, I get so excited thinking about what I have planned. I have a very excited photoshout lined up with a talent Irish children's wear designer. Soon to be revealed. This is only the start of Pretty Bowtique!


Want more? Read our Brand Spotlight on BabyBoo here!

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